ZACH BRINSON
@zachbrinson
zbrinson03@gmail.com
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→ VASELINE
MAKER’S MARK WHISKY
CONCEPT
ART DIRECTION & GRAPHIC DESIGN - Zach Brinson & Maggie Sullivan
COPYWRITING - Noelle Smithers & Ainsley Overholt
For the D&AD New Blood Awards, we were tasked with reimagining a Suntory Global Spirit as a non-alcoholic offering with its own brand identity.
Introducing Maker’s Mark Savor. Savor is more than a non-alcoholic whisky— it’s a symbol of inclusion. Crafted with the same dedication and bold flavors as the iconic spirit, Savor bridges the gap between drinkers and non-drinkers, ensuring everyone feels welcome in the moment. It’s a way to toast, celebrate, and connect without compromise, creating a space where choices are respected, and no one is left out. With Savor, we’re raising a glass to good taste, shared moments, and the belief that everyone deserves a seat at the table.